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August is World Breastfeeding Awareness Month (WBAM)! The WIC program, with its emphasis on the health and nutrition of Women, Infants and Children, has been highlighting this by hosting a series of educational events. These events provide breastfeeding advocacy and create a supportive environment for mothers to reach their breastfeeding goals. We hope to support mothers in their decision to breastfeed as it is practical, economical, and healthy for the mother and baby.
The first week’s theme was: Welcome to the Milky Way (For Expecting Mothers). On August 2nd, we celebrated by gifting clients a bag of goodies, educating mothers how to carry their baby, and even held a raffle for families to win prizes! Multiple families attended this event, and they also received Project FRESH coupon booklets to use at Farmers Markets. The August 2nd event was also open to all staff from the Health Department and DHHS to help with consistent messaging about breastfeeding.
Throughout the rest of August, we will have more events for mothers at the Health Department campus. On August 9th, the theme is “Breast Friends.” This event is for breastfeeding mothers. On August 20th, the theme is “La Fábrica de Leche,” for Spanish speaking, breastfeeding mothers. On August 25th, we have “The Power and Promise of Chocolate Milk” for Black breastfeeding and expecting mothers. We hope to see many attendees at these events to support breastfeeding through fun celebrations!
Thank you to all staff involved with WBAM. Special recognition to our WIC Breastfeeding Coordinator, Duaa Cannon who brought these events to life.